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WE KNOW YOUR BUSINESS AND WE’RE READY TO TRANSFORM IT.

eCommerce Strategies and Proven On-Demand Commerce Solutions for Online Retail

eCommerce Store Proposal

eCommerce Solutions for Online Retail

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About Us

WE ARE eCOMMERCE PROJECT MANAGERS
WE ARE eCOMMERCE STRATEGIST
WE ARE eCOMMERCE EXPERTS

K2commerce is an industry leader in small Business eCommerce solutions for online retail, Search Engine Optimization, Marketing and Optimized Web Designs.

eCommerce Innovation, Strategies and Solutions.

The internet bubble may have burst in 2000, but the web has evolved to a leading sales channel for small businesses, Fortune 1000 companies and innovative entrepeneurs.
Back in its infancy applications for ecommerce were only avaialble to individuals and companies with plenty of resources. Now there are hundreds if not thousands of ecommerce application service providers, including eCommerce Shopping Cart Software, SSL Certificates, eCommerce Hosting, eCommerce Merchant Account providers, email campaigners, CRM Solutions and more, it’s tough selecting the correct provider to meet your needs.
That’s where we come in. We understand ecommerce, small business and the entrepeneural mind.
Since 2003, we have been helping small businesses, medium enterprises and entrepeneurs reach their ecommerce goals by providing them with ecommerce solutions that are effective, robust, search engine optimized, user and search engine friendly and more importantly cost effective. By cost effective we mean, a quality, but yet inexpensive solution, no monthly fees and no revenue sharing. A solution that fits into a modest budget.

From years of experience in the world of ecommerce consulting, we have developed an ecommerce business plan, an ecommerce project methodology, a search engine marketing & optimization strategy and a fraud prevention program that provide optimal ROI from day one.

We speak small business ecommerce.

k2Commerce.com was established as an eCommerce Consulting and Search Engine Marketing and Optimization Company specializing in natural search engine optimization (SEO), Search Engine Marketing, eCommerce Consulting and Web Site Design. Through the years, our services grew to encompass all aspects of ecommerce, including, Internet marketing & strategy and brand development, Pay Per Click management, email marketing, affiliate marketing, social media optimization, ecommerce hosting, x-cart customization and more.

Why Choose K2Commerce as your ecommerce consulting partner?

eCommerce Results
Simply put, your success is our success. Our ecommere business plan, strategy and methodology was developed with the small business owner in mind. Our ecommerce methodology and strategy ecompasses DIY (do it yourself) rules, for sustained growth and self dependecy. In addition, our ecommerce approach is proactive and contains a strong Fraud Prevention Program that anticipates, click fraud, friendly fraud, credit card fraud and content fraud. In addition, our ecommerce methodology includes a robust search engine marketing & optimization strategy to maximize ROI.

eCommerce Experience
The K2Commerce team has extensive knowledge and ecomemrce experience. We combine technical know-how and ecommerce strategies to help our clients achieve their goals.

Ethics
Our clients are our top priority. We never partake in unethical techniques that will get your site banned from the search engines.

Service
Unlike large, impersonal companies, our company is just the right size to develop a personal relationship with each of our clients. Everything we do is customized to meet your needs. Our staff is easily accessible and happy to help you in any way we can.

Our mission critical ecommerce solutions give our customers the opportunity to:
Increase revenue
Decrease cost
Gain customer loyalty
Prevent fraud
React quickly to market and competetive environments
Have Search Engine Optimization effectiveness
Have a Search Engine Marketing Campaign that is cost effective
View metrics that provide beyond conversion data, we go beyond Google Analytics
and much more.

Clients can opt to hire K2commerce to run some or all of their ecommerce chain functions or they can opt to run their ecommerce business with minimal assistance from K2commerce.

We have best in class technologies, extensive ecommerce experience and our ecommerce best practices enable clients to launch quickly, streamline their ecommerce business, provide excellent ecustomer service and remain effective and focused on their core business.

The standard has been set. This is your benchmark.

Contact us to schedule a demo, talk ecommerce strategy, ecommerce business plan, search engine optimization, click fraud, ecommerce design or next steps.

eCommerce by the Numbers

eCommerce is.....
“It’s a billion dollar industry, soon to be a trillion.”*1
Despite a downturn in the economy, ComScore reports that online sales on Black Friday were roughly flat this year at $534 million, compared to $531 million in 2007.
Here’s a way to look at it. It’S $534 million and you can set a goal to obtain a portion of the $534 mil pie.
Some more ecommerce numbers for you:
• Online shoppers spent $733 million on Cyber Monday in 2007.
• Online retail spending hit $288 million on Thanksgiving Day, up from $272 million on Thanksgiving Day last year.
• Total 2007 Cyber Monday Sales: $733 million.
• Total online holiday spending prediction for 2008; 29.2 billion, yes billion.
What do these charts show about ecommerce?
eCommerce Chart 1: eCommerce Sales 2000-2008 YTD
In this chart you can clearly see the growth of ecommerce sales since 2k. These ecommerce sales numbers are in the billions: ‘01-$32.6, ‘02 $45.6, ‘03 $54.9, ‘04 $69.2, ‘05 $86.3, ‘06 $108.7, ‘07 $136.4, and ‘08YTD $136.0. 2008 ecommerce sales are expected to be flat compared to 2007, but it’s still $136 billion in sales.

eCommerce Chart 2: Is eCommerce Recession Proof?
A Look at eCommerce Sales 2008 YTD and a comparison to 2007 ecommerce sales.
We know, ecommerce retail sales is not recession proof, but look at the numbers. This chart compares the ecommerce retail sales from 2007 to 2008 YTD and you’ll see that in 2008 there has been steady growth and only in Q3 of 2008 was there a small decline in ecommerce retail sales, while Q4 is projected to be flat.

eCommerce Chart 3: Economy Indicators.
A look at how the economy indicators(gas prices, the consumer price index and unemployemnt) have impacted ecommerce sales.
Sources:CNNMoney, comScore, MercuryNews.com 1-Jeffrey Gitomer’s Little Platinum Book of CHA-CHING! 2-US Census Bureau
There’s no doubt about it, you need to get into the ecommerce game. eCommerce is not eay so, If you’re a small business and need another revenue source, or an entrepeneur with a great idea for an eretail store, then ecommerce is for you.

YOUR eCOMMERCE POTENTIAL......IS UNLIMITED.

You have two assets that any ecommerce business envies. You have a “brick and mortar” presence and more importatnly you have a following. With your established business, your transition into ecommerce will be an easy one. Unlike other ecommerce businesses, you will not have to prove yourself as an established business, your product offering is not limited to “drop ship” manufacturers, and more importantly you have an established customer base.
In ecommerce, these business factors are the most challenging to accomplish, meaning you’re halfway there.

Your Web Presence Now
Your web presence is limited to local searches and no offering for online shopping.

Where is your Competition?
Most likely your local and regional competitors are selling online and you need to catch up, if they're not, lead the way.

Social Media Marketing

You, Facebook, LinkedIn, MySpace and Twitter. Your loyal customers are online and so should you, this give you quite an advantage over the competition.

The ecommerce shopping cart solution we resell can track inventory, you will be able to process payment online or manually right from your store(s). This assures that you will be able to maintain a good inventory for your stores and online sales. In addition, there are other processes and functions that the ecommerce shopping cart has that will add and or compliment your established business.

Our eCommerce Methodology Is not as complicated as it looks.

Our Methodology is comprised of numerous factors, and here is a high overview of our ecommerce business methodology: Our eCommerce business plan methodology is designed with one critical factor, DIY (Do It Yourslef). We know that most small business owners may not have as much knowledge about ecommerce, but with our plan, we get you started on the right path to self dependency in the world of ecommerce.

eCommerce Store ROI/Budget

PPC (pay per click) is not the answer to eCommerce.

It’s true, PPC is not the answer to ecommerce........

and our ecommerce business methodology provides a sustainable approach so that you can stay within budget, expand your search engine optimization and social media marketing approach while relying on minimal ppc support.

Most small business owners are hesitant to enter the world of ecommerce simply because they assume that it is simply too expensive to have a robust ecommerce store. In addition, they hesitate to open an ecommerce store because of horror stories they hear about search engine marketing, fraud and cost associated with maintaining an ecommerce store.

For all of these hesitations, we have a solution. A robust ecommerce shopping cart software, at a reasonable price, an ecommerce fraud prevention program that anticipates not just credit card fraud, but also pay per click fraud and friendly fraud and a DIY (do it yourself) ecommerce methodology so that the small business owner can operate their own ecommerce store for maximum ROI.

eCommerce Store Budget

We take a no nonsense approach to our ecommerce approach and we have developed a high overview of the cost of ecommerce for our clients to consider. While this represents our “starting” budget, it may not represent all of the functionality that you as a customer may want for your ecommerce store, so the actual cost may vary. With our suggested design and functionality modules, you will not need any additional functionality to operate a successful ecomemrce store. Following is our ecommerce store project implementation methodology.

PHASE I

eCommerce Cart, Hosting, Design Modules,

In Phase I, we install, the ecommerce cart solution as well as the design modules that will make your ecommerce store stand out immediately. The costs in this phase includes 1 year of hosting and rememeber that the ecommerce software license is a one time fee as well as the design modules, so there are no other license , monthly fees or revenue sharing costs to consider.

PHASE II

In this phase of your ecommerce store project , we add much needed functionality to your ecommerce store. Some of the modules include, Affiliate, Feature Comparison, Return Merchandise Authorization, Magnifier, Gift Registry, Advanced Order Management, Configurator, Special Offers and Online Survey Builder. We also apply a SSL (Secured Socket Layer) Certificate to legitimize your store.

PHASE III

Phase III of your ecommerce store project involves customizing your cart to meet your needs, be user friendly and search engine optimized. In addition it kicks off the DIY (do it yourself) or self dependent phase so that you can begin to understand more on your ecommerce investment.  We’ll continue to provide support as you need us, but our goal is to minimize the cost associated with having us running your store, we’re more than happy to, but most small and medium size business owners would rather maintain their own ecommerce store

PHASE IV

Phase IV of your ecommerce store project is optional and can be added at any time and they are listed sepertely as each requires it’s own unique approach.

Search Engine Marketing

Search Engine Optimization

Social Media Marketing

Site Maintenance

Programming

This last phase also includes optional ecommerce solutions such as: email Campaigner, “Live” Shipping quote module, LiverPerson, Click Fraud Prevention and 3rd Party ecommerce fraud prevention tools.

Should any of these ecommerce solutions mentioned in Phase IV should be of interest to you, we will provide you with a detailed quote.

Get your ecommerce project started

As you can see, our ecommerce project management methodology is geared toward small businesses. The cost can also be implemented in phases and when we say phases, there’s usually 15 days in between phases. Once we have completed all of the first three phases, it is then your option to use our ecommerce expertise as we know many small business owners would rather do it themselves, but please understand and know that we set you up for success. You will be well prepared as you go into your ecommerce venture.

Whether it’s search engine optimization, search engine marketing, social media marketing, programming or site maintenance, our service costs are reasonable and we’ll make sure we add value to your efforts. We trully believe in the word of mouth we can build from each project.

If you’re interested in contacting us to discuss yoru ecommerce potential in greater detail, please email us at infor@k2commerce.com

During our initial consultation, we will hold a “demo” of our ecommerce solution in action as we have several projects we are working on right now and we can show you in great detail how your ecommerce site can work.

In addition, you can shop on our site and purchase the ecommerce solution, modules and other ecommerce solutions and modules on your own, if you prefer to go into this ecommerce venture on your own. We do not recommend it, but the option is there. ecommerce has many pitfalls, hidden fees and issues, that only a well seasoned ecommerce strategist can provide.

One of our current project we would like to demonstrate to you in s XSUV.com, we are currently working with this client as they launch their venture into the world of ecommerce. In addition, we have listed references for you on the following pages, please feel free to contact them anytime and you will see that our ecommerce service is unsurpassed, projects are delivered on time and on budget.

During each of the phases of your ecommerce project we manage the many technical aspects that will ensure that your ecommerce store functions well for sustained growth. These tasks includ, but are not limited to managing domain name server, web analytics integration, ecommerce solution integration and testing of your ecommerce store.

(Free Tip) Search engine optimization (SEO) ....

is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping cart software that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Our Services

eCommerce Solutions

Since 2003, we have been helping small businesses, medium enterprises and entrepeneurs reach their ecommerce goals by providing them with ecommerce solutions that are effective, robust, search engine optimized, user friendly and cost effective. By cost effective we mean, no monthly fees and no revenue sharing.

From years of experience in the world of ecommerce, we have developed an ecommerce business plan, an ecommerce methodology, a search engine marketing & optimization strategy and a fraud prevention program that provide optimal ROI from day one. We speak small business ecommerce.

SEARCH ENGINE OPTIMIZATION A.K.A SEO

If you build it, will they visit? In ecommerce traffic is something you get to love and costs can be abstronomical. Our SEO Plan and Strategy will improve your Page Rank, Increase Traffic and decrease cost. eCommerce + Search Engine Optimization = Success

SEARCH ENGINE MARKETING A.K.A PPC

LOCAL, DOMESTIC, GLOBAL AND MOBILE SEARCH ENGINE MARKETING MATTERS. ™

When it comes to paid search (ppc) and keyword bidding, it is critically important that you know what is working and how much it’s really costing you. By looking at the true profitability of a transaction including marketing expense, product cost and promotion costs, you will be able to truly appraise your SEM efforts. It takes experience and know how to have a sucsessful SEM campaign and we know how.

eCOMMERCE SHOPPING CART

Seriously!.... Seriously! You are paying a monthly fee for your ecommerce shopping cart and you also have to share your revenue? Wow, well those days are over. With our ecommerce shopping cart solution, you keep all of the revenue and there are no monthly fees, true, seriously. Our ecommerce shopping cart solution is meant for small and medium size businesses. All you’re responsible for is hosting and any other ecommerce tools you may want to add. Click here for more details: eCommerce Shopping Cart to see if you qualify for an upgrade.

WEBSITE DESIGN SERVICES

Our graphic designers are educated in Web 2.0 design standards, understand the basic design rules for successful Websites, and know how to add the creative punch to make your Website stands out from the crowd. In short, your customers (and online search engines) will be able to easily read and navigate throughout your new Website.

Timely Delivery on Web Design Projects

Our Web design process ensures your Website will be completed in a timely manner. We provide a schedule to keep everything on track and to get your business online as quickly as possible.

WEB SECURITY SOLUTIONS

Getting a customer to part with money is no easy task in the world of ecommerce. A regular website also needs to display a trust seal that will tell the customer that this website has been verified, that there’s an actual person behind it and that if you click on the site there are no viruses or spyware. In eCommerce TRUST MATTERS.

WEB ANALYTICS

From free web analytic solutions to small business enterprise analytic solutions that run through the entire website. Where are people clicking, what are they shopping for, email response rates, direct mail campaign data, user performance data and where are customers dropping off the site. Web Analytics Matter!!!

eCOMMERCE WEB HOSTING

Our eCommerce web hosting plan is designed to give you the features, space and bandwidth necessary to host your successful online business.

eCOMMERCE BUSINESS PLAN

eCommerce is not easy, ecommerce knowledge is not required, but an ecommerce plan is a must.

Our eCommerce Business Plan methodology captures everything you need to prepare for in ecommerce as well as everyrthing that is a “hidden” cost in ecommerce.

References akaCase Studies on website and SEO projects. 

In the world of ecommerce/web consulting,you need more than a phone number as a reference, you need actual examples of our work, in the means of search engine rankings, design and ROI, but we’ll still give you phone numbers.

SEO, Design and SEM Project for RTClown, Inc.

In early 2008, we were approached by RTClown, Inc. to redesign their website, implement a search engine optimization campaign as well as a search engine marketing campaign to minimize their dependency on "Yellowbook" and other print marketing campaigns.

RTC’s keyword combinations were many and since their services are throughout the South Bay, a specific and detailed approach to each page was necessary. In return RTC page ranking is now in the top five on Google, Yahoo and MSN. Please visit www.rtclown.com to view our work. Currently we handle RTC’s search engine marketing campaign, search engine optimization and web site maintenance. In addition, we are cuurently working on communitizing (Social Media Marketing Campaign) rtclown.com to take advantage of business opportunities on LinkedIn, Facebook and Twitter.

For a detailed reference from RTClown, Inc. Please call owner and Principal, Robin Charin at info@rtclown.com

 

References akaCase Studies on eCommerce and SEO projects.

In the world of ecommerce consulting,you need more than a phone number as a reference, you need actual examples of our work, in the means of search engine rankings, design and ROI, but we’ll still give you phone numbers.

eCommerce Store, SEO, Design and SEM Project for Hummerhub.com

Hummerhub’s site is unique as the owner decided on having HTML pages on top of the ecommerce shopping cart software. This was a suggested option for SEO purposes. A suggestion that turned out to be a great decision as Hummerhub.com ranks in the top 10 for all of their major keywords: Here are some examples. for Wedco Jerrycans, they rank # 1 & # 2, in Google and for Hummer Chrome #2 in Google. The same result applies for these keywords on Yahoo. As of 2008, since the onset they hired us, HummerHub has not spent any money on a PPC Campaign/Search Engine Marketing. Please feel free to contact the ecommerce store owner of Hummerhub.com at jeff@hummerhub.com

References akaCase Studies on eCommerce and SEO projects completed.

Our ecommerce store designs are user friendly, search engine optimized and in addition, optimized for the next technical phenomenon in ecommerce, mobile ecommerce solutions.

Here you can see that we have designed our clients' ecommerce online store to be accessible in the latest PDA’s.

Our ecommerce store designs include accessibility through PDA’s for ordering, search engine optimization and search engine marketing.

We know eCommerce.

Village Runner Proposal